Outlook 2025

Looking Back and Ahead for the Future

2023. This year served as a major turning point for Back on Track. The Board of Directors performed a thorough evaluation of past achievements and obstacles, leading to major changes in the Board and volunteer engagement and a shift to a fresh business strategy focused on cost reduction and income growth.

2024. The updated business plan achieved a 67% cut in expenditures and a 170% boost in revenue, comparing the end of 2024 with 2022. A new CPA firm was brought on board, enhancing the depth of reporting. Fundraising shifted with a fresh sweepstakes approach, virtual auctions, and race day raffles taking over the role of merchandise sales at events. A new branded merchandise line was introduced for online sales to both fundraise and boost brand visibility. Official partnerships with AFT and MotoAmerica were fortified through enhanced communication and active involvement.

A major rebranding effort was initiated to refresh the organization’s image and deliver its mission more effectively. Through digital transformation, the website was overhauled to be a central hub for personal narratives of injured racers, along with past and current auctions, sweepstakes, and fundraisers. This new user-friendly design provided a customized experience. The revamped site seamlessly integrated with an expanded social media presence across Facebook, Instagram, YouTube, and TikTok. The launch of the new website significantly improved user experience, while the focus on sweepstakes, exclusive events, and auctions, together with an expanding online audience, proved successful. A refreshed brand identity, including a new name, logo, and tagline, captured the essence of resilience, compassion, and empowerment.

2025. The Back on Track strategy and business plan have been successful, and in 2025, efforts will be intensified to better fulfill its mission to assist injured racers. The charity will concentrate on raising funds, boosting revenue, and continuing to reduce costs.

In today’s digital world, robust branding and online visibility are crucial. Back on Track will broaden its marketing initiatives to connect more effectively with current donors and reach a broader, more varied audience of supporters, fans, and potential contributors. Social media platforms will be increasingly utilized to broaden our reach.

Online merchandise sales, which act as “walking billboards” for boosting brand awareness and income, along with race day raffles, auctions, and sweepstakes, will see an increase. Quarterly sweepstakes will feature offerings for everyone, including vintage flat-track race bikes, street bikes, minibikes, events, and trackside experiences. Auctions of exclusive memorabilia like racer helmets, leathers, autographed items, and other unique collections will grow.

These efforts will be reinforced by an expanded digital campaign and a tangible presence at most AFT and MotoAmerica events. Fundraising strategies will aim at meaningful collaborations with partners, sponsors, and donors aligned with its mission. Personal connections will be fostered through trackside volunteer support and announcements. The organization has plans to strengthen collaboration with American Flat Track and MotoAmerica.

Sweepstakes donations will be eagerly sought, but purchased prizes could be used if needed. Generous donations of minibikes from Indian, Yamaha, and Honda will be raffled at select races throughout the season. The new role of Marketing Coordinator was filled by Stephanie Johnson, whose immediate impact has been notable.

We are thankful for the steadfast support from our community and stakeholders as we embark on this new phase of expansion and enhancement.

Summary of Details